Build Your Online Visibility with Video Content Marketing

Video Content MarketingAre you looking for an easy way to stay in front of your customers online? Do you enjoy talking more than writing? Would you like to really take advantage of your website and social media but you haven’t figured out how? And do you dread creating those email newsletters, wondering what it is you’re going to say this week? Or this month?

Creating and building online visibility is about a lot more that just a website. Your website is the beginning of putting together a network of places your business appears – […]

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YOU Can Get Fabulous Facebook Results for Your Local Business

Fabulous Facebook Video Ad ResultsFacebook, over the last year, has made a lot of changes to what shows up in people’s news feed.  And more are coming… These changes have been especially challenging to small businesses.

The Facebook changes include:

  • Far less visibility for business page posts generally
  • Location of ads: mobile vs. sidebar vs. news feed
  • Increased focus on boosting posts from the page
  • Extensive ad targeting options
  • Shifting importance of links vs. photos vs. videos vs. status updates
  • Visibility of YouTube videos vs. native Facebook videos

This can all be summarized as a general, consistent, and pervasive shift […]

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5 Keys to Successful Video Contest Engagement

Contests are a great way to engage people – to get their attention and to reward them for participating.

How To Create Successful Video ContestsAnd they can be pretty easy to put together – you just put up an awesome prize, figure out some scheme for people to compete, invite people to participate, run it for a while, and then pick a winner!  Right?  Well, they are easy, but to do a really great contest takes a little preparation.

Turns out, the experience someone has in participating in a contest is just as important, […]

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