Help Your Subscribers Easily Get Off Your List or Change Their Email

Email Unsubscribe Process


I just went through changing my email on many email newsletters—from an old email address that had been overtaken by spam to a new one that filters the spam a bit better. That meant interacting with every email newsletter I’d ever subscribed to… I suppose I could have just left some alone, allowing them to head to spam, but I like to be thorough.

So I had the opportunity to experience the email unsubscribe experience and the update email preferences experience for about 100 different organizations.

The unsubscribe process is clearly broken […]