The Benefits of Blogging

Benefits of Blogging“Did you see how much traffic that blog post got us?!”

“I’ve had 3 clients this week mention they appreciated my latest blog post!!”

“I can’t believe how many people have looked at that blog I wrote!”

That’s the sound of my clients realizing that blogging actually does produce results.  None of them believed it at first.  They discounted it, pooh poohed it as a waste of time, couldn’t think of why anyone would want to read it, and generally dragged their feet.

That’s all changed now…  because NOW they see that people find […]

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5 Questions to Answer Before You Create Your Website

Your website is going to be the front door to your business online – what do you need to think about before taking action?

Where do I start with my website developmentHow do you choose a name of your business and the domain name of your website?

Choosing the name of your business is a branding project that’s based on: your values, your promise to the market, your target market segment, and your value proposition.  Getting a domain name that matches the name is very important.  […]

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3 Keys to Staying Ahead of the Game in Social Media Marketing

Stay Ahead in Social MediaDon’t blink! Or Facebook will leave you behind with yet another change in how business pages post or how the wall looks or who knows what… And Twitter might restrict access from all those helpful desktop programs like Hootsuite and Seesmic…And LinkedIn will add yet another feature with no documentation…

So how can you keep up?

I have 3 ways I keep on top of social media innovation—kind of a triangulation to figure out what’s going to make the difference for all my clients.

Number 1: I read read read—actually I […]

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Integrating Social Media into Your Already Busy Day

Social MediaHow Small Businesses Can Participate in the Social Media Game While Also Doing Everything Else!  (Assuming you already have a strategy with an objective defined)

Small business operations have some unique challenges involved in participating in social media.  The challenges originate in the fundamental demand of authenticity: this is SOCIAL interaction and people want to interact with other people.  Businesses in general have the challenge of choosing what personality they will assume for the conversation as well as who will conduct the conversation.  Success requires that the person conducting the conversation be […]

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Marketing has always been social

Social media tools have enabled people to once again easily engage in marketing as a social activity.

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What is a Social Marketing Diva? And why does it matter?

I'm a diva because I'm passionate about marketing as a SOCIAL activity.

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