1. Make your communication personal.
Imagine you are writing one-to-one with someone you’re trying to help be more successful in their personal or professional life. Speak directly tothat person.
2. Use plain language: straightforward, direct, action-oriented.
No acronyms, no jargon, no corporate speak. Imagine you’re speaking to someone who has no prior knowledge of your product or service and you want to make them feel an integral part of the community of customers. Empower them with clear explanations and accessible suggestions.