Delight Your Customer by Making Them THE Hero

Delight Your Customer

Recognize and acknowledge yourself to be a facilitator of your customer’s success.

They are the hero in all your communications. They are the ones who will be creating the results and making the difference in reaching goals. By placing your customer in the hero role, you engage their identity, energy, enthusiasm, and partnership. And in the end, they will be appreciative of your role in helping them be more successful.

I included that statement in 10 Foolproof Tips to Powerfully Communicate because it’s absolutely critical to getting anyone to pay attention to what […]

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10 Foolproof Tips to Powerfully Communicate

Customer Communication Tips

1. Make your communication personal.

Imagine you are writing one-to-one with someone you’re trying to help be more successful in their personal or professional life. Speak directly tothat person.

2. Use plain language: straightforward, direct, action-oriented.

No acronyms, no jargon, no corporate speak. Imagine you’re speaking to someone who has no prior knowledge of your product or service and you want to make them feel an integral part of the community of customers. Empower them with clear explanations and accessible suggestions.

3. Focus primarily on how this will help your customer’s work or personal life, specifically and […]

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The Heart and Soul of Successful Marketing Campaigns

Marketing CampaignsAre you wondering how social media can do anything for your business? Are you tired of learning about the tactics of using social media without any idea how to put them together for a campaign?  One that works for YOUR business?

Let’s talk about the most important factors to putting a social media campaign together that can:

  • Increase the calls you’re getting
  • Bring more people to an event or your business
  • Broaden your market to a younger audience
  • Grow your business

First, a reminder of […]

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