Contests are a great way to engage people – to get their attention and to reward them for participating.
And they can be pretty easy to put together – you just put up an awesome prize, figure out some scheme for people to compete, invite people to participate, run it for a while, and then pick a winner! Right? Well, they are easy, but to do a really great contest takes a little preparation.
Turns out, the experience someone has in participating in a contest is just as important, […]