Sometimes we miss our big opportunity to take advantage of success we didn’t anticipate – don’t let that happen to you and your business.
Marketing Campaigns Are Like Stories
Every story has a beginning, a middle, and an end. Marketing campaigns are like that, too. Certain things happen at different times – otherwise the story doesn’t make sense: the order of events and their dependencies matter. A story that’s read out of order doesn’t work – it doesn’t fulfill the intention of the writer and it isn’t fun for the reader. That’s […]