YOU Can Get Fabulous Facebook Results for Your Local Business

Fabulous Facebook Video Ad ResultsFacebook, over the last year, has made a lot of changes to what shows up in people’s news feed.  And more are coming… These changes have been especially challenging to small businesses.

The Facebook changes include:

  • Far less visibility for business page posts generally
  • Location of ads: mobile vs. sidebar vs. news feed
  • Increased focus on boosting posts from the page
  • Extensive ad targeting options
  • Shifting importance of links vs. photos vs. videos vs. status updates
  • Visibility of YouTube videos vs. native Facebook videos

This can all be summarized as a general, consistent, and pervasive shift […]