The Single Most Important Success Factor for Tweets and Posts

Your Brand Promise

We often miss the most important success factor when we post on social media.

Make sure you’re not leaving this out when you post on behalf of your business.

Social media updates can easily start to turn into tasks that just need to get done. So we automate or just put titles on posts to get them out the door. And then we may settle for either no or only a little engagement. Or we just get frustrated with the whole social media thing and stop posting for a while.

Whether we […]

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Tweetchat Your Way to Content Creation

Tweetchats and Content CreationTwitter can be an excellent tool for visibility, connecting with peers and customers, and actually getting leads and business. But using Twitter as a content creation tool? Absolutely!

Tweetchats are a great way to generate original, high value content at the same time you’re building visibility, a following, and credibility. They are also the best way I’ve found for meeting like-minded people around the world.

Content Creation

Tweetchats produce content for you to use in blog posts, social media, infographics, and on your website. The conversation you create will have both your […]

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3 Keys to Staying Ahead of the Game in Social Media Marketing

Stay Ahead in Social MediaDon’t blink! Or Facebook will leave you behind with yet another change in how business pages post or how the wall looks or who knows what… And Twitter might restrict access from all those helpful desktop programs like Hootsuite and Seesmic…And LinkedIn will add yet another feature with no documentation…

So how can you keep up?

I have 3 ways I keep on top of social media innovation—kind of a triangulation to figure out what’s going to make the difference for all my clients.

Number 1: I read read read—actually I […]

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Integrating Social Media into Your Already Busy Day

Social MediaHow Small Businesses Can Participate in the Social Media Game While Also Doing Everything Else!  (Assuming you already have a strategy with an objective defined)

Small business operations have some unique challenges involved in participating in social media.  The challenges originate in the fundamental demand of authenticity: this is SOCIAL interaction and people want to interact with other people.  Businesses in general have the challenge of choosing what personality they will assume for the conversation as well as who will conduct the conversation.  Success requires that the person conducting the conversation be […]

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