Delight Your Customer by Making Them THE Hero

Delight Your Customer

Recognize and acknowledge yourself to be a facilitator of your customer’s success.

They are the hero in all your communications. They are the ones who will be creating the results and making the difference in reaching goals. By placing your customer in the hero role, you engage their identity, energy, enthusiasm, and partnership. And in the end, they will be appreciative of your role in helping them be more successful.

I included that statement in 10 Foolproof Tips to Powerfully Communicate because it’s absolutely critical to getting anyone to pay attention to what […]

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Being Real: The Secret to Successful Marketing Today

Marketing Secrets to Success

We all have a way to measure the level of hype in someone’s conversation or pronouncements.  We know right away if we’re being handed a line or a gold nugget.  And which would you prefer?  Yep, thought so.

Here’s how to get to the ‘gold’ as a foundation for your marketing.

(I wrote this first for Constant Contact on their Community Blogs: Being Real)

Let’s talk about how to hand out gold nuggets to your audience: your customers and prospective customers.  Because in today’s world of marketing, you […]

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The Heart and Soul of Successful Marketing Campaigns

Marketing CampaignsAre you wondering how social media can do anything for your business? Are you tired of learning about the tactics of using social media without any idea how to put them together for a campaign?  One that works for YOUR business?

Let’s talk about the most important factors to putting a social media campaign together that can:

  • Increase the calls you’re getting
  • Bring more people to an event or your business
  • Broaden your market to a younger audience
  • Grow your business

First, a reminder of […]

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Facebook Marketing Training – Beyond Tips and Insights

I just discovered a brand new Facebook marketing education program called FBInfluence.  I’ve reviewed the whole program and it looks really good.

The delivery is done by Amy Porterfield (she has participated in Social Media Examiner’s Success Summits) and she does an excellent job of being methodical, patient, and easy to listen to.  No hard sell, no fast-talking obscure tips — she sticks to what you really need to know to be successful.

If you want a thorough Facebook marketing overview PLUS detailed tips and references, this is the program for you.  It’s […]

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Key Elements for a Successful Home Page

The home page of a website is the most critical page of the whole site: it is the landing page for your entire business.
Key Elements for a Successful Home Page

The home page must offer a compelling experience of your businesses key value both in feel and in the copy.  And the impact must be immediate—you have on average only 3-5 seconds to get someone’s attention.

In priority order, here are the questions that need to be answered with a minimal amount of copy embedded in […]

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Resonate With Your Market

Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte

Resonate by Nancy DuartePresentations are the lifeblood of marketing. Because of that, I make sure that all the presentations I create and/or give have key messages and a path to conveying that message that will empower my audience to take an action. And not just any action, but one that will make a positive difference in their lives.

The absolute best book on how to craft a story line for any presentation that you want to have actually […]

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