The all-inclusive approach to marketing is such a temptation – it’s irresistible! Almost all of us engage in this at one time or another. The problem is that it’s a losing proposition: losing time, money, relevancy, and most importantly it wears you out.
And although the idea of narrowing your focus is fundamental to effective marketing – and any type of engagement – it’s so counterintuitive that it seems to make no sense. Let’s explore how 3 different ways to focus can increase your marketing effectiveness.