10 Foolproof Tips to Powerfully Communicate

Customer Communication Tips

1. Make your communication personal.

Imagine you are writing one-to-one with someone you’re trying to help be more successful in their personal or professional life. Speak directly tothat person.

2. Use plain language: straightforward, direct, action-oriented.

No acronyms, no jargon, no corporate speak. Imagine you’re speaking to someone who has no prior knowledge of your product or service and you want to make them feel an integral part of the community of customers. Empower them with clear explanations and accessible suggestions.

3. Focus primarily on how this will help your customer’s work or personal life, specifically and […]

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3 Ways To Dramatically Improve Your Marketing Results

Improve Marketing Results

The all-inclusive approach to marketing is such a temptation – it’s irresistible! Almost all of us engage in this at one time or another. The problem is that it’s a losing proposition: losing time, money, relevancy, and most importantly it wears you out.

And although the idea of narrowing your focus is fundamental to effective marketing – and any type of engagement – it’s so counterintuitive that it seems to make no sense. Let’s explore how 3 different ways to focus can increase your marketing effectiveness.

Avoid these 3 pitfalls of all-inclusive […]

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Tweetchat Your Way to Content Creation

Tweetchats and Content CreationTwitter can be an excellent tool for visibility, connecting with peers and customers, and actually getting leads and business. But using Twitter as a content creation tool? Absolutely!

Tweetchats are a great way to generate original, high value content at the same time you’re building visibility, a following, and credibility. They are also the best way I’ve found for meeting like-minded people around the world.

Content Creation

Tweetchats produce content for you to use in blog posts, social media, infographics, and on your website. The conversation you create will have both your […]

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How Social Media Tools Undermine the Benefits of ‘Social’

Social Media EngagementLet’s say you’re going out on the town with some of your friends.  Suppose at the same time in the back of your mind you’ll be thinking about that important appointment you have tomorrow – you haven’t worked out all the details of what you’re going to do or say at that event.

Scheduling Your In Person Conversations Ahead

So…… what if you had the capability to schedule in advance some fun things to say to your friends during the evening so you had some free time […]

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