Coming Up With Your Blog Content

Blog Content IdeasYou’re a business owner – how can you possibly find the time to write a blog entry?  You know you need to: for SEO, to communicate with your customers, to demonstrate credibility.  You’ve gone to seminars and you’ve heard all the reasons why it’s important – and you can even understand most of them.  But, when it comes right down to it, you are just too busy making the business happen to figure out what to write about.

So, what are the options?

1. Have someone else write […]

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5 Questions to Answer Before You Create Your Website

Your website is going to be the front door to your business online – what do you need to think about before taking action?

Where do I start with my website developmentHow do you choose a name of your business and the domain name of your website?

Choosing the name of your business is a branding project that’s based on: your values, your promise to the market, your target market segment, and your value proposition.  Getting a domain name that matches the name is very important.  […]

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Who are those ‘People You May Know’ in LinkedIn’s suggested connections?

 

Some thought-provoking ideas about how LinkedIn figures out who to suggest to you

LinkedIn People You May KnowThis question came up recently in my circle of colleagues about how LinkedIn chooses who to recommend to you for connecting.  The question was prompted when LinkedIn suggested connecting with someone the person had only had email connection with and about an Airbnb opportunity.  So how did LinkedIn know to make that recommendation?  No one had connections in common, no looking at each other’s profiles, no other apparent interaction…

Check out this account by someone familiar […]

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Key Elements for a Successful Home Page

The home page of a website is the most critical page of the whole site: it is the landing page for your entire business.
Key Elements for a Successful Home Page

The home page must offer a compelling experience of your businesses key value both in feel and in the copy.  And the impact must be immediate—you have on average only 3-5 seconds to get someone’s attention.

In priority order, here are the questions that need to be answered with a minimal amount of copy embedded in […]

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Resonate With Your Market

Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte

Resonate by Nancy DuartePresentations are the lifeblood of marketing. Because of that, I make sure that all the presentations I create and/or give have key messages and a path to conveying that message that will empower my audience to take an action. And not just any action, but one that will make a positive difference in their lives.

The absolute best book on how to craft a story line for any presentation that you want to have actually […]

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Google had it all wrong: Google vs. Facebook

(Note on November 2015: Turns out, I was right back in 2011 when I wrote this…)

In thinking about Eric Schmidt’s remarks this week at D9, I’ve got to say that Google seems to still be completely blind to the real issue behind their lack of success in being social.  And it’s not because Eric Schmidt forgot or got sidetracked.  The reason has more to do with core competencies of companies based on their foundational beginnings and their original value.

Google has always created value by serving up […]

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