Create Your Blog Content Easily with Interviews

Content Creation InterviewsContent creation can be a hassle.  Here are some tips to making it easy and painless.

Marketing today is all about content for:

  • Your blog so you can have good search results with regular new content.
  • Social media sites to keep your name and value in front of customers and prospects.
  • Email marketing for new connections or continuing to build relationships with your market.

But creating all that content can take away from the actual value you’re creating with your business: delivering your service or product to paying customers. So how do you fit […]

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The Benefits of Blogging

Benefits of Blogging“Did you see how much traffic that blog post got us?!”

“I’ve had 3 clients this week mention they appreciated my latest blog post!!”

“I can’t believe how many people have looked at that blog I wrote!”

That’s the sound of my clients realizing that blogging actually does produce results.  None of them believed it at first.  They discounted it, pooh poohed it as a waste of time, couldn’t think of why anyone would want to read it, and generally dragged their feet.

That’s all changed now…  because NOW they see that people find […]

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Coming Up With Your Blog Content

Blog Content IdeasYou’re a business owner – how can you possibly find the time to write a blog entry?  You know you need to: for SEO, to communicate with your customers, to demonstrate credibility.  You’ve gone to seminars and you’ve heard all the reasons why it’s important – and you can even understand most of them.  But, when it comes right down to it, you are just too busy making the business happen to figure out what to write about.

So, what are the options?

1. Have someone else write […]

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3 Reasons You Should Care About Google Authorship

Google Authorship CreditI have a question for you: why are you writing articles and blog entries on the web?  For some of you it’s because you just want to tell us what’s in your head.  For a lot of you, it’s about generating interest, traffic, and visibility for you and your business.  So if someone offered you a free billboard or featured ad everywhere you left a flyer would you turn them down?  Of course not – but are you using this free attention grabber from Google to get people […]

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5 Questions to Answer Before You Create Your Website

Your website is going to be the front door to your business online – what do you need to think about before taking action?

Where do I start with my website developmentHow do you choose a name of your business and the domain name of your website?

Choosing the name of your business is a branding project that’s based on: your values, your promise to the market, your target market segment, and your value proposition.  Getting a domain name that matches the name is very important.  […]

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3 Keys to Staying Ahead of the Game in Social Media Marketing

Stay Ahead in Social MediaDon’t blink! Or Facebook will leave you behind with yet another change in how business pages post or how the wall looks or who knows what… And Twitter might restrict access from all those helpful desktop programs like Hootsuite and Seesmic…And LinkedIn will add yet another feature with no documentation…

So how can you keep up?

I have 3 ways I keep on top of social media innovation—kind of a triangulation to figure out what’s going to make the difference for all my clients.

Number 1: I read read read—actually I […]

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