Welcome to my Marketing Strategies for Entrepreneurs and Small Business Owners course page.

I’ve collected a variety of materials to help you develop a broader perspective on marketing for your business than we can cover in just our classroom time.

If you come across additional resources you think should be added to this list, please email me to let me know so we can all benefit.

Syllabus: Marketing Strategies for Entrepreneurs and Small Business Owners Fall 2017 X475.5

Homework: Unless specifically noted in the assignment information, ALL homework is due the Friday before Saturday class.

Final Project:  The final project is a written document described on the Final Project page here.  The document is due by midnight the Wednesday after our last class.

Recommended Texts:

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
by David Meerman Scott

The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)
by Lorrie Thomas

Traction: A Startup Guide to Getting Customers by Gabriel Weinberg, Justin Mares (2014) Hardcover


YouTube Channel for Collection of Marketing Techniques and How To Videos — has all the best marketing videos I can find


Course Presentation

Social Marketing Diva Slideshare Channel — almost all my presentations: viewable and downloadable

Classroom Resources:

Classroom 1: Marketing and Branding

Classroom 2: Search Engine Optimization and Search Engine Marketing

Classroom 3: Online Presence, Blogs, and Social Media Marketing

Classroom 4: Content and Email Marketing, Advertising, Video

Classroom 5: Review and Final Presentations

Overall Tips, Insights and Resources for bringing it all together: Marketing and the Big Picture

Additional Documents/PDFs for Downloading:

Online Marketing Terminology

Online Resource Listing